WWE launches first app, jumps into top 10 on iTunes
One of the major social TV players, WWE has recently launched their new app. iOS and Androiddevices will be able to use this second screen TV app that “activates during Monday Night Raw with live polls and content,” according to their release.
The app will incorporate many different features that include social conversations, the ability to purchase merchandise and order tickets to WWE events.
Since WWE has such consistent year-long programming that’s built around real-time buzz, we might see this app slowly start to outperform their actual website. As second screen startups continue to launch, pivot and go after users, one might wonder if the white-labeled, show or network-specific apps will end up being the eventual replacement of the old-school TV guide grid.