philip lelyveld The world of entertainment technology

3Sep/12Off

Disney’s 3D-Printed Princesses, Interactive Cakes, and Other Maker Technology

[Philip Lelyveld comment: cool use of 3D printers, IR-activated LEDs, and CAD-designed balloons at Disney parks.  Watch the videos.]

Once upon a time, Walt Disney decided he wanted to do more than animation — he wanted to elevate amusement parks to an art form and create utopian cities. Instead of leaving his burgeoning cartoon studio to chase this new dream, he spun off a small skunkworks team in 1952 called Walt Disney Imagineering (WDI), that went on to develop robotic-president animatronics, theme parks, and other technological wonders.

But more important than any of their individual innovations, WDI left an imprint on the organization that leads Imagineers to continuously seek ways to use technology in the service of stories. Fast forward to 2012, and Disney’s research group now has six offices across the world, from Burbank to Zurich, releasing commercial projects and academic papers at a pace that would make the Seven Dwarves proud. We’ve poured over their output and found a few of the newest, coolest ones.

Disney D-Tech 3D-Printed Princess Figurines

Disney is helping push ordinary girls to become princesses with the aid of photo scanners and 3-D printers. Starting at $99.95, this 3-D printed tchotchke will hit the royal coffers hard (but not as much as this similarly gender-demarcating $1400 bejeweled Ariel figurine). The plaster princesses are at Disney’s theme parks in Orlando for a limited time. But, as Walt Disney World is the most visited tourist location in the U.S., with over 17 million visitors per year, even slow sales will expose millions of eager minds (and wallets) to 3D-printing technology.

 ...

See the full story here: http://www.wired.com/design/2012/08/disneys-3d-printed-princesses-interactive-cakes-and-other-maker-technology/

Comments (0) Trackbacks (0)

Sorry, the comment form is closed at this time.

Trackbacks are disabled.