philip lelyveld The world of entertainment technology

Watchwith and Gracenote Announce Live Television Sync-to-Broadcast Platform Offering

[Philip Lelyveld comment: I've been talking to Zane Vella regarding the ETC's Hyper-Personalized Entertainment Offer project.]

AMSTERDAM, Sept. 7, 2012 /PRNewswire/ -- IBC 2012 -- Watchwith® and Gracenote® today announced Gracenote's Automatic Content Recognition (ACR) platform, Gracenote Entourage™, has been pre-integrated with the Watchwith related content syndication Platform. The combination of Gracenote and Watchwith technologies gives broadcasters and content distributors a means to develop companion apps that can sync second-screen devices with broadcast programming and deliver scene-level, related content.

With Gracenote Entourage's ACR capability pre-integrated into the Watchwith Platform SDKs, developers can create apps that easily identify what a user is watching, and unlock scene-by-scene custom content powered by Watchwith's Related Content Database™. This revolutionizes the TV experience, letting viewers sync their tablets and smart phones with main TV screens to unlock extra content, purchase featured products, get more from advertising, and interact with other viewers in real-time.

"Automatically identifying what the viewer is watching at a specific moment in the program is the starting point for a more engaging user experience and a game changer for television programmers, advertisers and video service providers," said Zane Vella, CEO of Watchwith. "Integrating with Gracenote Entourage allows our broadcast and cable network customers to accelerate time-to-market for their apps and gives them the business flexibility they need to create profitable, differentiated viewer experiences and build viewer engagement across multiple screens."

See the full story here: http://www.prnewswire.co.uk/news-releases/watchwith-and-gracenote-announce-live-television-sync-to-broadcast-platform-offering-168876186.html