9Sep/12Off
Warner Bros. eyes the future through its ‘tech ops’
[Philip Lelyveld comment: this is a great story in today's LA Times about how Darcy Antonellis is leading WB's initiatives to make the studio as innovative in content distribution and awareness as it is in content creation.]
Warner Bros. is embracing high tech, including hosting Silicon Valley-style 'hackathon' events to spur innovation. Studio's program is unusual in an industry known for resistance to new technology.
See the full story here: http://www.latimes.com/entertainment/movies/moviesnow/la-fi-ct-warner-tech-20120909,0,7534346.story?page=1