[Philip Lelyveld comment: Ze is an amazing storyteller. I hope this doesn't dilute his energy too much.]
BuzzFeed today made its second significant step toward business growth this week, with the announcement that Ze Frank has joined the social news organization as executive vice president of video effective immediately.
Technically, BuzzFeed acquired Ze Frank Games for an undisclosed sum. In practice, it means the highly regarded web video pioneer will build and staff a studio specifically for the creation of content “native to the social web,” as BuzzFeed phrased it, improving BuzzFeed’s ability to partner on creating sponsored content and boosting its power to drive viral dissemination.
Frank said, “There is a great opportunity to bring BuzzFeed’s philosophy to the wild west of online video and I’m excited to be putting together a talented team in LA to make that happen.”
See the full story here: http://www.dmwmedia.com/news/2012/09/14/ze-frank-joins-buzzfeed-will-establish-los-angeles-studio