philip lelyveld The world of entertainment technology

18Sep/12Off

3D losing momentum in North American theaters

What happened to the predicted 3D revolution spurred in 2009 by James Cameron's Avatar? "3D is still growing, albeit in a mitigated way," is PwC's tepid conclusion.

On a global scale, 3D is expanding as theaters renew their infrastructure to accommodate digital technology -- especially in China, which is a driving force for 3D technology as it does not impose a cap on the number of 3D screenings.

Remakes and blockbusters
The young market for 3D movies is highly dependent on the number of films available, according to PwC. In North America, the number of films on offer is evening out: 39 films in 3D are announced for 2012, only one more than last year.

Read the full story here: http://www.hindustantimes.com/Entertainment/Hollywood/3D-losing-momentum-in-North-American-theaters/Article1-931805.aspx

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