The BBC is often thought of as an online exemplar. In fact, the big digital ideology of the the last several years has been making linear conventional broadcast material available on-demand, live and through multiple internet devices, principally through the iPlayer service.
But George Entwhistle, in a keynote delivered to staff as he replaced New York Times-bound Mark Thompson on Tuesday, said this practise has come to its natural limit; instead, he said, the BBC must now create content conceived for interactive platforms, not re-interpreted from older media.
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