philip lelyveld The world of entertainment technology

21Sep/12Off

3D Entertainment Summit day one wrap up

James ILiff summarised the re-occurring topics of day one as…

 - The 3D industry is in "a state of growth and chaos" (a quote by Larry Lipkin)
- No standards have been established for 3D on all levels – production, post-production, and distribution.
- More 3D content in more mediums on more devices means more money.
- Americans seem to have a bias against 3D compared to countries.
- 3D manufacturers must work together, not compete, to establish 3D standards; unlike other technologies such a Blu-ray vs HD-DVD; the consumers will NOT be deciding – it is up to the manufacturers.
- There needs to be cohesive marketing for 3D to reduce consumer confusion.

Numbers Cooper shared included:

 - About 60% of screens worldwide have converted to digital.
- About 44% of digital screens in North America are 3D-capable.
- The number of 3D screens outside the U.S. reached 27,000, up 51% year-on-year.
- Biggest barriers to 3D adoption is it remains very event-based viewing.
- Affordable glasses free 3D is still several years away.

Read the full story here: http://www.3dfocus.co.uk/3d-news-2/3d-entertainment-summit-day-one-wrap-up/10593

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