philip lelyveld The world of entertainment technology

21Sep/12Off

3D Audio: B-Reel and Relativity Media Turn Big Screen Terror into Groundbreaking Mobile Experience

Utilizing binaural sound technology, B-Reel has created a frightening game of hide-and-seek in which players navigate their way through a pitch-black labyrinth to safety.
Audiences will now be able to experience the chills of a big screen suspense thriller on their mobile device with the B-Reel (www.b-reel.com) launch of its spine-tingling new app ‘Escape The House – a 3D Sound Experience’ to promote Relativity’s House at the End of the Street, starring Oscar®-nomineeElisabeth Shue(Leaving Las Vegas, Piranha 3D), Oscar®-nomineeJennifer Lawrence(The Hunger Games, X-Men: First Class) and Max Thieriot (My Soul to Take), in theatres tomorrow.
Available for free in the iTunes store, this haunting, immersive mobile experience features a crazed killer who traps players in a dark basement from which they must escape.

See the full story here: http://movies.broadwayworld.com/article/B-Reel-and-Relativity-Media-Turn-Big-Screen-Terror-into-Groundbreaking-Mobile-Experience-for-HOUSE-AT-THE-END-OF-THE-STREET-20120920

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