philip lelyveld The world of entertainment technology

21Sep/12Off

The Makers Of Smartphone-Shot Feature Film Olive Hope To Rethink Movie Distribution

Nine months ago, we wrote about Olive, whose makers hoped to make it the first feature-length film shot on a smartphone (specifically a Nokia N8 fitted with a special 35MM lens) that made it into movie theaters. Now, co-director Hooman Khalili says he has a different goal — he and his co-director Pat Gilles have rethought movie production, so they’re hoping to “democratize distribution” too.

The movie probably has the connections to make that happen — after all, one of its executive producers, Chris Kelly, is also involved in the “indie Netflix” site Fandor and movie distribution startup GoDigital. (Kelly was formerly Facebook’s chief privacy officer, and he isn’t Olive‘s only link to Facebook — Randi Zuckerberg also has a small part.) Khalili suggests that a a low budget, independently-produced movie with a sincere message just isn’t a good fit for Hollywood executives, but it does play well with the elderly, soccer moms, children, and people of faith.

And Olive has found some big-name supporters. In fact, Dolly Parton apparently loved the film enough that she agreed to write four new songs for it.

Read the full story here: http://tinyurl.com/create.php?source=indexpage&url=http%3A%2F%2Ftechcrunch.com%2F2012%2F08%2F31%2Folive-wpp-distribution%2F&submit=Make+TinyURL%21&alias=

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