Facebook and Datalogix are correlating online data with offline purchases; opting out is possible but convoluted
Opting out of Facebook’s latest personal information sharing program, which tracks ad effectiveness, is even more oblique than most of its privacy settings. Users must go to Datalogix, the social network’s partner on the initiative, something users can only learn about by rummaging through Facebook’s help center.
As initially revealed by the Financial Times, Facebook is working with Datalogix to learn which ads work by matching users’ Facebook data with information about their actual purchases, as gleaned from sources like loyalty cards. Datalogix currently has data on about 70 million consumers.
See the full story here: http://www.dmwmedia.com/news/2012/09/24/facebook-and-datalogix-are-correlating-online-data-with-offline-purchases-opting-out-is-possible-but-convoluted