In a session entitled "Tablets Rising: Mobile Doubles Down" at the Abu Dhabi Media Summit, Jim Wuthrich, president, Warner Bros. international home video and digital distribution, said that mobile is "an important part of our [digital] business, but it's still a small part" at maybe around 30 percent, although there are no hard figures. "Most people are still accessing their content through PCs," but "tablets are becoming a more important way."
Especially in the case of long-form content, "consumers will gravitate to the best screen they have available at the time," the Warner executive suggested. And that means the continued importance of big-screen TVs in homes.
But he also acknowledged that his two sons use other screens that have become their substitution for the TV. As such, they use laptops or tablets in the home, and mobiles primarily when outside the home.
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