US DVD rentals company Redbox has joined the Digital Entertainment Content Ecosystem (DECE) and agreed to promote the latter’s UltraViolet initiative through a programme of mutually agreed-upon promotions and marketing tactics.
The UltraViolet project is a digital rights authentication and cloud-based licensing system founded by five of the ‘Big Six’ major film studios along with ‘mini-major’ studio Lionsgate.
It enables purchasers of DVDs and Blu-ray discs to transfer a protected digital copy of their movie to an online “digital locker” from where it can then be streamed via the Internet or downloaded onto compatible devices and physical media.
See the full story here: http://www.iptv-news.com/2012/10/redbox-goes-ultraviolet/