Just a day after Dolby announced growing support for its Atmos format (Daily Variety, Oct. 31), DreamWorks Animation announced it has struck a strategic alliance with Barco and will release its next 15 pics in Barco's Auro-3D sound format.
Auro-3D, which has up to 12 channels, adds a second set of surround speakers higher on the walls and more speakers directly above the audience to create a greater sense of depth in the audio mix.
First pic to be released in the format will be DWA's "Rise of the Guardians" on Nov. 21. Only about 50 screens worldwide will be ready for the Auro format at the release of "Guardians," but DWA will promote the format to the public on this and future pics.
Read the full story here: http://www.variety.com/article/VR1118061588