philip lelyveld The world of entertainment technology

Nielsen acquires social TV tracker SocialGuide

[Philip Lelyveld comment: one step closer to redefining CPMs and ad rates.]

Nielsen and NM Insight, a joint venture between Nielsen and McKinsey and Company, has acquired social TV tracking firm SocialGuide. Terms of the agreement were not immediately available. Brooklyn-based SocialGuide has focused a substantial amount of its efforts on Twitter, which has become the de facto home for real-time conversation surrounding television. SocialGuide’s platform tracks conversations around more than 30,000 programs, across 232 English and Spanish-language channels.

See the full story here: http://lostremote.com/nielsen-acquires-social-tv-tracker-socialguide_b35024?utm_source=2nd+Screen+Authority&utm_campaign=167e20285b-my_google_analytics_key&utm_medium=email