Founder and CEO of Domo, declared to our UCLA MBA Digital class recently that there isn’t a single CEO who isn’t thinking about data.
How are they thinking about?
- How to harness it.
- How to interpret it.
- How to turn it into a force that propels and sustains their competitive advantage.
- And, if they don’t accomplish the above, how will they explain the enormous investment absent an ROI to their investors, Board of Directors and other stakeholders.
So, lots of thinking going on and probably very little sleeping by these CEOs. After all, data never sleeps.
One solution to turn your data into dollars that is particularly attractive is to find the narrative the numbers are telling you and share that story up and down your food chain.
See the full story here: http://www.linkedin.com/today/post/article/20121115182246-101213441-turning-data-into-dollars?trk=mp-author-card&utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+mediaredef+%28jason+hirschhorn%27s+Media+ReDEFined%29