philip lelyveld The world of entertainment technology

23Nov/12Off

One-Fifth of Americans Rely on Social Media for News

“Millennials are 53 percent more likely than all U.S. adults to feel that social media sites are very important for finding information about news and current events,” Scarborough said.

The demographic represents the first generation of people raised with near constant access to digital networking, the study noted. Millennials now spend more than 82 minutes a day engaged in social networking—32 minutes more than the average adult.

While their comments indicated they go to social media sites to see what’s trending, Millennials use traditional news sources to track down further information. More than half reported reading a newspaper—either hard copy or online—within the previous week. The figure conflicted with longer-term data on adults 21-34 starting in 2001 (instead of Millennials as most were not yet adults, Scarborough said), that indicated newspaper readership fell from 40 percent in 2001 to 24 percent in 2011.

See the full story here: http://www.tvtechnology.com/article/one-fifth-of-americans-rely-on-social-media-for-news/216488

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