philip lelyveld The world of entertainment technology

28Nov/12Off

Intellectual Property Awareness At Universities: Why Ignorance Is Not Bliss

Of the approximately 60 graduate engineering students who completed the survey, 68% stated that they did not know enough to answer the question “what is a trade secret?” 21% stated that they did not know enough to answer the question “what is a patent?” The percentages of students unable to provide an answer to “what is copyright?” and “what is a trademark?” were 32% and 51% respectively.

This problem is even more pressing now that many cash-strapped universities are making IP a key focus of efforts to more effectively leverage their research output.

See the full article here: http://www.forbes.com/sites/johnvillasenor/2012/11/27/intellectual-property-awareness-at-universities-why-ignorance-is-not-bliss/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+mediaredef+%28jason+hirschhorn%27s+Media+ReDEFined%29

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