Ensequence leverages the automatic content recognition tech inside Sony's sets and provides a platform for content producers and advertisers to sling up everything from relevant coupons to trivia games on displays. If you watched the 2012 Olympics through Verizon FiOS, chances are you've glimpsed the company's technology in action. Proud owners of connected TVs made by Sony between 2011 and 2012 won't be left out of the contextual content bonanza, however, as a software update packing Ensequence's secret sauce will be available.