philip lelyveld The world of entertainment technology

10Dec/12Off

If you want to hurt pirates, target their ad money says rock star

The lead singer of the band Cracker is frustrated with people taking his music without permission. He thinks artists, industry and legitimate sellers should shame big brands into pulling their ads from pirate sites.

But even if Lowery’s plan is not a game changer, it could be a way to win more respect for artists’ rights. Right now, the entertainment industry’s penchant for legal dirty tricks and military-style enforcement is undermining the overall legitimacy of copyright; using a public pressure campaign against advertisers would likely prove more popular. Such a campaign would also remind pirate site users and the tech press, who so often romanticize pirate site owners, that these sites are an illegal business and not a cultural movement.

See the full story here: http://paidcontent.org/2012/12/08/if-you-want-to-hurt-pirates-target-their-ad-money-says-rock-star/?utm_source=General+Users&utm_campaign=df9c1b670f-c%3Amed+d%3A12-10&utm_medium=email

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