[Philip Lelyveld comment: there is no mention of an incentive to encourage people to use this app! It sounds like something designed by lawyers without a thought toward marketing and adoption.]
Movie theater staff across the Asia-Pacific region are now just several smartphone or tablet taps away from the representatives of their local Motion Picture Association branch whenever they observe cases of illegal video recording in their cinemas.
Using the mobile app, called MAD4 – abbreviated from "Make A Difference” – theater managers and their teams will be able to type in information about camcording incidents through an online reporting platform.
See the full story here: http://www.hollywoodreporter.com/news/mpa-launches-mobile-app-combat-401204