philip lelyveld The world of entertainment technology

BitTorrent co-founder now working with Hollywood

Like an infant opening her eyes for the first time, the software is trained to recognize actors' faces and objects on the screen. It uses these visual cues to identify a show in real time by comparing it with a database of hundreds of channels of content.

Once Samba determines what a viewer is watching, it delivers contextually relevant content, such as casting information or social media conversations, directly to the TV — as well as to other screens in the room. The software synchronizes the devices automatically, via the Internet, so the consumer doesn't need to download a special application. The supplemental material is available through a Web browser running on a tablet, smartphone or the TV itself.

Companies such as Zeebox, Yahoo Inc.'s IntoNow and Shazam Entertainment Ltd. offer smartphone and tablet applications that identify TV shows and deliver supplementary content to this second, smaller screen — including cast lists, a plot synopsis and interactive features such as polling.

Flingo's Navin is placing his bet on a different screen: the TV. Announcements of partnerships with device makers are expected next month at the Consumer Electronics Show in Las Vegas.

See the full story here: http://www.latimes.com/entertainment/envelope/cotown/la-fi-ct-flingo-20121225,0,4648569.story