philip lelyveld The world of entertainment technology

8Feb/13Off

Return to Oz – DISNEY AND GOOGLE LAUNCH STUNNING IMMERSIVE CHROME PROJECT

Google and Disney have teamed with UK app and Web developer Unit 9 to launch a Chrome Experiment to promote Disney’s upcoming film, “Oz the Great and Powerful.” Wired describes it as “Hollywood marketing machine meets tech evangelism in the future of online storytelling.” The project illustrates “the sort of immersive experiences possible when using Web technologies such as WebGL, CSS3, WebAudio, WebRTC, and other HTML5 tools.”

See the full story here: http://www.wired.com/gadgetlab/2013/02/disney-google-chrome-find-your-way-to-oz/

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