The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter.
The decisions made by the committee are not binding but a source at one of the big four networks was ecstatic at the prospect of expanded measurement tools.
Nielsen already captures a small amount of out-of-home viewing, such as at a few colleges. If a student comes from a Nielsen home, his or her TV viewing is tracked when the student goes off to college.
Nielsen also has a “customized” program to capture some viewing in places like college dorms, bars and restaurants.
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