Twentieth Century Fox will make Super Bowl history on Sunday when a 30-second spot for 3D toon "Rio" becomes the first ad to air during the game with an embedded code.
During the spot, viewers will be invited to find the frame with the code, which in turns directs them to a special level of Angry Birds, which has entered into a first-of-its kind partnership with Fox. The level will take Angry Birds players to a Rio sweepstakes.
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