TRENDS IN MOBILE ARE CHANGING THE ONLINE SEARCH MODEL
“What people want is, ‘You ask a very simple question and you get a very simple answer,’” said Oren Etzioni, a professor at the University of Washington who has co-founded companies for shopping and flight search. “We don’t want the 10 blue links on that small screen. We want to know the closest sushi place, make a reservation and be on our way,” he added.
Google and others are attempting to remain ahead of the curve. The search giant now shows answers in addition to links as results for online searches and took its “biggest step” last year when it introduced the Knowledge Graph, which uses semantic search to understand “the meanings of and connections among people, places and things,” adds the article.
See the full story here: http://www.nytimes.com/2013/04/04/technology/as-web-search-goes-mobile-apps-chip-at-googles-lead.html?_r=0