philip lelyveld The world of entertainment technology

Second Screens vying for viewers’ attention

According to The NPD Group, consumers are not widely using applications designed by broadcasters on their laptops, smartphones, and other second-screen devices.

See the full story here: https://www.npd.com/wps/portal/npd/us/news/press-releases/divided-viewing-second-screens-vying-for-tv-viewers-attention/