ReelSurfer set out to build a tool for people who don’t shoot their own videos. Then Reuters started using it.
ReelSurfer wanted to give these people tools to become creative and mash up their favorite videos to construct highlight reels or share their favorite moments.
That’s why ReelSurfer gave Reuters the ability to easily add a destination URL to their clips. That sounds simple, but actually worked remarkably well: Videos shared by Reuters saw a click-trhough-rate of 13 percent, according to ReelSurfer. The company also added some extra SEO optimization, and shared video analytics with the news organization.
See the full story here: http://paidcontent.org/2013/04/12/reelsurfer-for-journalists/