philip lelyveld The world of entertainment technology

16Apr/13Off

VERONICA MARS MOVIE FUNDED ON KICKSTARTER: NEW MODEL?

As of this writing, the Kickstarter campaign for the “Veronica Mars” movie is over. It broke fundraising records and took in more than $5 million in crowdfunding. Launched just one month ago by show creator Rob Thomas and actress Kristen Bell, the campaign has raised the topic of whether or not fan-funded projects could change the way films are being made, particularly for projects with rabid fan bases.

On the idea of Kickstarting a new movie from scratch, he said: “It would be so gutsy to do that. I started as a novelist, and I have novels. So I wonder, what if I took one of my books and maybe attached — not Kristen Bell… but an actor with that sort of renown and said, ‘We’re going to try and make this [movie] for $1.5 million dollars.’ That would be such an interesting experiment. And I may try it.”

Read the full story here: http://www.etcentric.org/veronica-mars-movie-funded-on-kickstarter-new-model/#more-57492

and here: http://www.wired.com/underwire/2013/04/rob-thomas-interview-veronica-mars-kickstarter/

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