‘Iron Man 3’ to Become First Film to Play in 4DX Format in Japan
Starting April 26, “Iron Man 3″ will be shown in 4DX (fourth dimension effects) at a theater in Nagoya, located in central Japan. The theater is operated by Korona World chain, which plans to screen 12 titles per year using the new format. 4DX can include tilting seats, blowing wind, odor effects, strobe lights and equipment built into the ceiling that can drop bubbles onto the audiences. A ticket will cost $13 for 3D and $10 for 2D.
“The 4DX system already is in use in theaters in China, South Korea, Thailand, Russia, Mexico, Israel and several countries in South America,” explains The Hollywood Reporter. “The first film to be shown in the format was ‘Avatar’ in 2009 in Seoul, where the company behind the system, CJ Group, is headquartered.”
CJ Group has plans to bring 4DX to the U.S. this year, and hopes to outfit 200 theaters over the next five years.
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