philip lelyveld The world of entertainment technology

19Apr/13Off

The Tupac Hologram: One Year Later

Although some people were pleasantly surprised by the Tupac projection, there are others who felt it tainted the artistry, or some who were just plain ol’ creeped out by it. This raises the ultimate question, Who can do what with the artists’ image in the event of their death?

Graphic companies who plan on re-enacting their own holograms should seek

permission from the estate, right of copyright, and information on right of publicity and false sponsorship and false endorsement.

“I wouldn’t mind it happening to me because that only means I left a dent in the game enough for them to want to bring me back. But if I’m still living, I’m against it. I don’t want to see a younger version of me up there,” Crooked I laughs. “It might be that way soon. What happens when the whole crowd is a hologram? What happens when nobody is going to crowds physically?”

See the full story here: http://thesource.com/2013/04/18/the-tupac-hologram-one-year-later/

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