Some mistakes made during the launch of 3D TV include the substandard quality of upconverted content; the lack of compelling content; poor product demonstration and presentation at retail; and a general overpromise and under-delivery of the 3D TV consumer experience.
In terms of 4K UHD content, Gray said broadcast standardization has started but full commercialization of content is about two years away. Until then, most 4K content will be made up of graphics and delivered over the Internet.