The series, entitled “@SummerBreak,” will play out largely on four platforms: Twitter, where Peter Chernin sits on the board of directors, and Tumblr, where he is among the investors, as well as YouTube and Instagram. Production has just begun and the launch is anticipated this summer with AT&T on board as sole sponsor and financial backer.
“@SummerBreak” follows a group of real-life graduating seniors culled from high schools in the Westside area of Los Angeles for eight weeks before they depart for college and elsewhere. Instead of the traditional 30- or 60-minute episodic format, the series will play out 24/7 as a series of tweets with photos and videos attached.
...target younger viewers on the devices on which they spend most time. Whether they will adapt to a narrative threaded across multiple platforms sans traditional time slots remains to be seen.
“@SummerBreak” strives to break down that final wall, however, by allowing the storylines themselves to unfold via social media.
Read the full story here: http://variety.com/2013/digital/news/new-reality-show-to-play-entirely-on-social-media-exclusive-1200416708/