philip lelyveld The world of entertainment technology

6May/13Off

Dead to the Web: Most Entertainment Hardware in Homes Not Connected to Internet

In a study conducted by NPD Group with over 4,000 participants, only 47 percent of home entertainment devices, such as Blu-ray players, gaming consoles, smart TVs and streaming media devices are connected to the Internet. Results of the study also determined that 40 percent of connected televisions are used to watch Netflix content, with other video sites such as YouTube following at 17 percent, and Hulu at 11 percent.

“Content usage remains dominated by Netflix and YouTube,” notes John Buffone, director, devices, NPD Connected Intelligence. “An opportunity for digital distribution lies in enticing consumers to plug in to the Internet and download the apps available on devices they already own.”

Read the full story here: http://variety.com/2013/biz/news/dead-to-the-web-most-entertainment-hardware-in-homes-not-connected-to-internet-1200434184/

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