Big media is helping social curation startup Mass Relevance grow like gangbusters
Mass Relevance is worth keeping an eye on because it’s helping Twitter and Facebook use their social interaction data in unique ways that are appealing to media companies and big brands during live or notable events. For example, it’s in the CBS’s best interest to curate and increase social interactions during the Super Bowl because it can then justify the higher advertising rate prices to advertisers that want to run a commercial during the big game.
The platform itself allows highly visible media companies to manage the flow of social information they’re consistently getting hit with. It takes social data streams from various social networks (Twitter, Facebook, Vine, Instagram, YouTube, and others) and weaves them into a single console for clients. From there you can set word/hashtag filters, audience demographic filters (age range, gender, geography), media or social network filters, and so on — basically fine-tuning all that social data for a specific purpose. The platform can also help its clients display that “social content” intelligently through mobile apps, live TV broadcasts, websites, projector screens at conferences, stadium displays, and other visualizations that run alongside media events.
See the full story here: http://venturebeat.com/2013/05/16/mass-relevance-growth/?curator=MediaReDEF