Technicolor’s Color Certified Program ensures consistency across displays (video)
[Philip Lelyveld comment: Beyond see the real color of the object you are buying, a driver of this program is to deliver the 'director's original intent' to people watching movies and TV shows. There may someday even be a 'directors' setting on your display.]
There's THX certification for TVs, ensuring potential buyers that they'll get solid home-theater visuals, so why shouldn't there be an equivalent for your gadgets' displays? Technicolor, along with software company Portrait Displays, is stepping up to the plate with a new standard for guaranteeing hue quality across PC and mobile panels. The Technicolor Color Certified Program will award screens that meet its requirements with a seal -- or logo, as it were -- of approval. What are the qualifications, you ask? Technicolor's spec is based on software from Portrait Displays, which works with OEMs to fine-tune screens for color accuracy. For the end user, the result should be consistent tones across all certified devices either automatically or when the Technicolor color setting is enabled for specific programs or apps. Head past the break for our eyes-on impressions.
Read the full story here: http://www.engadget.com/2013/06/12/technicolor-color-certified-program/