25Jun/13Off
Sony showcases new high-res 4K TV tech by planting tiny adverts on Wimbledon tennis player
Part of this year’s Wimbledon is being filmed for the first time in 4k Ultra HD, with Sony’s F55 35mm 4K and an NEX-FS700 camera providing up to four times greater resolution than that of standard HD. This means you should be able to see Keothavong sporting Sony ads on the hem of her skirt, shoelaces, fingernails and equipment.
See the full story here: http://thenextweb.com/media/2013/06/24/sony-showcases-its-new-high-res-4k-tv-tech-by-planting-tiny-adverts-on-wimbledon-tennis-player/