Nielsen has released a report entitled “The Me Generation Meets Generation ME,” which explore the media consumption habits of the Boomers and Millennials, two sought-after audiences for ad dollars representing approximately the same number of consumers.
Baby Boomers (born between 1946 and 1964) control 70 percent of disposable income in the United States, in contrast to Millenials (born between 1977 and 1994) who are increasingly burdened by student loans ...
Nielsen also says its NeuroFocus research gives insight into how the changes that come with age affect the efficacy of communication. This is most marked beginning in the mid-50s, when distraction suppression mechanisms are weakened.
http://www.nielsen.com/us/en/newswire/2013/the-me-generation-meets-generation-me.html
Read the full report here: http://www.tvtechnology.com/article/nielsen-research-shows-differences-between-boomers-millenials-/219998