philip lelyveld The world of entertainment technology

Americans Name Price For Their Personal Data

The research of more than 8,000 individuals in the United States, United Kingdom, Sweden, Russia, Germany, Brazil, China and the Czech Republic also predicted some digital trends:

• Value me — Consumers may eventually utilize data vaults, and possibly even brokers, to negotiate rewards for sharing their personal data.
• Creator culture — The researchers expect consumers to create and build technologies they may need, rather than waiting for others to build those technologies for them.
• My analytics — The rise of wearable technology has created new needs for consumers, especially in being able to analyze data and implement strategies that help them to grow. Continuous data and automated results will drive that adoption.
• The right to anonymity — Researchers expect digital information to be less permanent in the future, allowing consumers and their data to appear, disappear and reappear when they want.
• More-intelligent tech — Researchers also predict that technologies will reduce clutter by changing the always-on nature of technologies. Those technologies will do that by "learning when to be quiet."
• Niche networks — Consumers will eventually shun traditional social networks and sites like Facebook, Amazon and Google, instead opting for specialized networks and services, which will make up online communities in the future.
• Age of serendipity — Technology will eventually help to create experiences to keep people busywhile they are waiting , researchers say.
• Enhancing the real — Researchers expect technology to eventually interact with people's senses.  Smell-O-Vision, anyone?

See the full story here: http://news.yahoo.com/americans-name-price-personal-data-093230141.html