philip lelyveld The world of entertainment technology

28Jun/13Off

MACHINIMA LOOKS TO TURN GAME RE-STREAMS INTO BIG BUSINESS

“Instead of relying on clips contributed by YouTube amateurs and semipros, Machinima wants to spend more money licensing original shows, like the Warner Bros-produced ‘Mortal Kombat’ series it has run, or a forthcoming series from director Ridley Scott,” reports AllThingsD. “Machinima wants to figure out how to create a subscription business, a la Hulu Plus or Netflix, which could run on other platforms, like Microsoft’s Xbox, as well as Machinima’s own, non-YouTube site.”

See the full post here: http://www.etcentric.org/machinima-looks-to-turn-game-re-streams-into-big-business/#more-59874

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