8Jul/13Off
SHIFT IN CONSUMER DEMAND: SHOULD STUDIOS EMULATE PIRATES?
“Generally speaking, we view piracy as a proxy of consumer demand,” wrote David Kaplan, head of anti-piracy efforts at Warner Bros. Entertainment, on the Anti-Piracy & Content Protection Summit website. “Accordingly, enforcement-related efforts are balanced with looking at ways to adjust or develop business models to take advantage of that demand by offering fans what they are looking for when they are looking for it.”
Kaplan favors a loosening of copyright restrictions to allow the use of content when it is not a genuine threat to business.
See the full story with links to more info here: http://www.etcentric.org/shift-in-consumer-demand-should-studios-emulate-pirates/#more-59798