philip lelyveld The world of entertainment technology

Digital Asset Management for Customer Experience

[Philip Lelyveld comment: this short article discusses the importance, and the value, of asset management, and by extension, metadata.]

Here are three best practices to consider to help turn a DAM cost center into a DAM profit center:

1. Understand customers and their content consumption.  Who are the most valuable customers, what channels are they using to consume content, and what types of assets does your organization need to engage them?  This will help prioritize the content that will need to be created and delivered.
2. Ensure business processes help not hinder.  Who does the marketing team need to collaborate with to create targeted content?  How will the content be organized?  The most agile and responsive organizations have streamlined workflows and cross-organizational approval processes, a clearly defined taxonomy as well as automated metadata management.
3. Choose tools and technologies wisely.  Can web content managers author and publish content the day it is approved?  Does the organization’s DAM solution include dynamic renditions to support responsive design initiatives, automated video transcoding, and targeted content?  Using the right tools can help simplify complexity and reduce the number of asset versions required to meet business objectives.

See the full story here: http://damcoalition.com/damcoalitionexclusive/story/digital-asset-management-for-customer-experience?utm_source=DAM&utm_medium=MKT&utm_campaign=newsletter-DAM_Weekly_071613