philip lelyveld The world of entertainment technology

iWatch’s novelty emerges as Apple taps sensor and fitness experts

Based on comments from Apple CEO Tim Cook and numerous reports, the wrist is the part of the body in which top Apple executives are currently targeting…

While Apple has assembled a “dream-team” to build wearable devices, the company has had some minor setbacks in retaining talent. Recently, a member of the team defected to Google X, the Google skunkworks program behind Project Glass. Tim Cook previously said that he does not believe Glass will have a “broad range appeal.” With that in mind, it is unlikely that Apple will tackle face-worn devices anytime soon. “I wear glasses because I have to,” he said. “The wrist is interesting,” however, Cook added.

Read the full article here: http://9to5mac.com/2013/07/18/apple-stacks-iwatch-team-with-sensor-fitness-experts/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+9To5Mac-MacAllDay+%289+to+5+Mac+-+Apple+Intelligence%29&curator=MediaREDEF