philip lelyveld The world of entertainment technology

29Jul/13Off

Why YouTube buffers: The secret deals that make—and break—online video

But behind the scenes, in negotiations that almost never become public, the world's biggest Internet providers and video services argue over how much one network should pay to connect to another. When these negotiations fail, users suffer. In other words, bad video performance is often caused not just by technology problems but also by business decisions made by the companies that control the Internet.

...network operators can degrade traffic by failing to upgrade connections without severing them entirely. The public won't realize that's what's going on unless negotiations become so contentious that one party makes them public—or a government decides to investigate.

Degraded connections disproportionately affect the quality of streaming video because video requires far more bits than most other types of traffic.

 

Read the full story here: http://arstechnica.com/information-technology/2013/07/why-youtube-buffers-the-secret-deals-that-make-and-break-online-video/

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