philip lelyveld The world of entertainment technology

Nielsen says it has linked Twitter chatter with TV ratings

[Philip Lelyveld comment: this must work best when the program demo matches the twitter demo.]

Media measurement firm Nielsen says it has proved for the first time, with statistical rigor,  that there is a correlation between a show's ratings and the magnitude of its Twitter buzz.

In the new study, Nielsen researchers analyzed a total of 221 episodes. The volume of tweets caused statistically significant changes to live TV ratings for 29 percent of the episodes, Nielsen said, without quantifying the degree of Twitter's influence on ratings.

Read the full story here: http://www.chicagotribune.com/business/technology/chi-nielsen-says-it-has-linked-twitter-chatter-with-tv-ratings-20130806,0,6480853.story?utm_source=2nd+Screen+Authority&utm_campaign=a1e8fb8b77-my_google_analytics_key&utm_medium=email&utm_term=0_41ed43776d-a1e8fb8b77-87094753