5Sep/13Off
‘The Optimist’: how Disney Imagineering is bringing alternate reality games to the mainstream
Announced last year, Living Worlds is a sort of Sundance screenwriting lab for participatory and transmedia projects; artists can submit their idea, and if they make the final cut they’ll have the opportunity to have their concept produced by the Imagineering team. "The real goal is to actually develop a community of storytellers that are going to be good at this kind of thing," Trowbridge says, "so what we’re trying to do is to find ways to provide energy, provide momentum, provide a body of experience for storytellers in that space."
Read the full story here: http://www.theverge.com/2013/8/20/4639110/the-optimist-disney-imagineerings-push-to-bring-alternate-reality