“While most of the headlines we write will elevate details present in the story, we may on occasion even use a headline we write to challenge, correct, refute, or even undermine what we’re linking to, if we feel that gets our readers closer to the truth as we see it.”
But for me at least, this is just a small part of a much larger ongoing transformation in the way the media industry works, something we and others have been writing about for some time — namely, the rise of aggregators and middlemen, and the shifting balance of power between them and content creators.