philip lelyveld The world of entertainment technology

12Sep/13Off

Disney’s Second Screen Live asks moviegoers to bring their iPad this time (video)

Disney has created an iPad app for viewers to download before they get to the theater, which mirrors apps we've seen for home viewing with synchronized games, sing-a-longs and trivia. That's no coincidence, since the movie's return to theaters is timed ahead of its Blu-ray release on October 1st.

See the full story here: http://www.engadget.com/2013/09/11/disney-second-screen-live-ipad-theater-little-mermaid/disneysecondscreenlive-littlemermaid-app-1378887632

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