philip lelyveld The world of entertainment technology

10Oct/13Off

What media companies can learn from Pornhub and its new PornIQ service

The service is called PornIQ and it uses an algorithm to create personalized video playlists for the viewer based on his or her porn preferences, the time of day, what part of the world they live in, and the available amount of time the viewer has to enjoy it. It’s not unlike Songza, a service that creates music playlists based around similar data points. Think of it as a “porn concierge.”

Data plays heavily into the recommendations made by PornIQ, and indeed Pornhub is known for collecting some fascinating sociological and behavioral information on its users, like what kind of porn people in Afghanistan watch.

Read the full story here; http://pandodaily.com/2013/10/09/what-media-companies-can-learn-from-pornhub-and-its-new-porniq-service/

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