Asia-Pacific, notably, China, is expected to lead Ultra HD TV unit shipments. However, the North America market is anticipated to be the first region to eclipse 5% (in 2017) and 10% (by end of 2018) of TV households. Despite limited Ultra HD content, declining Ultra HD TV prices will facilitate the expansion of the installed base through normal upgrade cycles, according to ABI Research.
ABI Research practice director Sam Rosen added, "Unlike 3D, which required awkward glasses, Ultra HD has the legs to become an industry norm. This isn't a sprint, however, and it will take time for the necessary infrastructure, installed base of devices, and content to come together before Ultra HD becomes an integral part of how the typical TV household consumes video content.
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